Product Review - AdWords Miracle and Project X

Chris McNeeney who created Adwords Miracles is a bit of a miracle himself. He began affiliate marketing in early 2006 and only six months later had made enough money and learned enough about the business to be able to create one of the best Adwords products around and since then he has updated it and added a whole additional product called Project X.

Chris is obviously a sharp, dedicated and hard-working guy with a tenacious streak who is driven to get to the bottom of what works and what doesn’t. Like the other experts in my review list he fanatically tests, monitors and tracks everything he does and tells you exactly what works for him, what results it gave him and what doesn’t.

He has taken the basic Google Cash model and in Adwords Miracles and Project X, he has created five key approaches to the whole mystical world of pay per click.

His writing style is clean and his explanations crystal clear. I particularly liked his no nonsense approach to writing Adwords ad copy, which is enough to get anyone started with a reasonably successful campaign and even veterans can learn a thing or two from him here.

He explains why testing is important and he is a realist when it comes to the amount of work you have to put in if you really want to be successful at Internet Marketing.

Adwords Miracle itself is a fine grounding in Chris’s powerful techniques, for anyone, beginner and experienced alike but Project X, which you can buy separately or in a well-priced bundle with Adwords Miracle, adds a whole new level.

It updates some of the techniques in the earlier work, but brings in three or four new dimensions as well. One thing I particularly like is that although his main emphasis is on Adwords, he recognises that not everyone wants to spend a boat load of cash on an a Google campaign when they are just setting out. So he advocates a method called the Workhorse which explains exactly how to get a free marketing campaign up and earning commissions in 30 days or less. It’s hard work but it works.

I think we’re going to hear a lot more from Chris McNeeney in the future and I highly recommend this package.

Product Review - Beating Adwords

If you’re looking for a complete and comprehensive beginner’s guide to Google, pay-per-click and the whole world of Adwords marketing, then you can’t do much better than Kyle and Carson’s Beating Adwords.

Kyle and Carson (nobody seems to know their second names) began affiliate marketing while at college together and were so successful that they never finished their courses – they didn’t need to!

What you get in Beating Adwords is a step by step guide right from first principles. In a clear easy to follow style they explain how to set up your Adwords account, how to create your first campaign, write adverts, choose and optimise keywords, choose your budget and maximum bids; right through to the later stages of your chain such as landing pages and the mysteries of the Google Quality Score.

With an easygoing style and a fun approach to teaching they make the process highly enjoyable whilst giving you the absolute fundamental grounding you will need if you intend to make a success in this business for the long haul.

Kyle and Carson are the successful pair who are also behind the Wealthy Affiliate, a great subscription based service for those starting out in affiliate marketing and looking for someone to hold their hands all the way.

In summary, Beating AdWords is perfect for the beginner and will serve you well into your internet marketing career.

Product Review - Keyword Elite

This is a fantastic product, but here is a warning! If you are a beginner, don’t buy it!

Let me explain. Keyword Elite is a super powerful tool, with many fine and in-depth features, but it has been designed from the ground up by internet marketing and software expert Brad Callen to be a tool for the professional.

Keyword Elite is laser focused on three key functions :

1 - Build and Analyse Your Keyword List

OK, there are plenty of other tools for doing this out there, including Google’s own in-house Adwords interface, but Keyword elite gives you many more options for refining and sorting the massive lists of relevant keywords that it will produce.

It will then go on to analyse all the important data you need to assess those keywords. Cost per click, position, performance and competition. You’ll never need to fear drying up on keywords again.

2 – Analyse Competitive Websites.

This is where it starts to get interesting. For any of your keywords, Keyword Elite will show and analyse all of the top ranking websites which are already competing in that space. It will tell you tell you their page ranking, their click stats and their use of optimisation.

If you really want to emulate what the best in the business are doing on their websites, Keyword Elite will give you a complete behind the scenes glimpse of how they do it. Keyword density, use of tags, alt text, meta terms etc.

What better way to optimise your own landing pages than by examining and beating the competition?

3 – Beat the Competition

Finally, this functionality is what makes Keyword Elite stand out. You can set it to track any Google Adwords campaign and tell you exactly how well it is doing in terms of impressions, click-throughs and results.

Oh, by the way, I don’t mean your own campaigns – I mean your competition’s!!

It’s a bit like being a spy in the boardroom. Imagine knowing exactly what your competition is doing; how effective their campaigns are, which ones work and which ones don’t. Why? Because you can tear them down, analyse them, copy them and build your own, only better.

This truly is the best part of this great product and one that will ultimately give you a serious edge in the Adwords game.

Which brings me back to my warning. If you’re a beginner, don’t buy Keywords Elite. It will swamp you with far more information than you can use and it assumes that you already know what you are doing with your campaigns before you start. Wait till you have some experience and understand the fundamentals before you invest.

For the more seasoned affiliate marketers out there, get keyword Elite now – your competitors already have and they’re beating your butt with it.

Product Review - Michael’s Traffic Videos

Unlike most of the other products in my reviews, which with few exceptions concentrate almost entirely on Google Adwords campaigns, this interesting package stands out for two reasons.

Firstly, the way the material is delivered. Once you have signed up you are given access to over 7 hours of video content. You can also download transcripts and audio versions of the videos but the entire approach of this package is that video is the best way to learn.

The Michael of the title is Michael Cheney a seasoned and highly successful internet marketer but although this is all video, we don’t see him as a talking head. Instead he uses capture technology to show slides and screenshots, with him giving an audio narration to explain each technique thoroughly.

Although some of the graphics that he uses to illustrate his point are quirkily amateurish, he does know his subject extremely well and the format is surprisingly effective for getting the point across. If you miss something you can quickly wind back a few seconds and see it again.

Secondly, Michael’s Traffic Videos is billed as a comprehensive guide to building traffic from a multitude of sources, not just Adwords. And I do mean a multitude. Sections covered include

Phew!!

In short he covers every possible method by which you might possibly drive traffic to your website and most of them are free.

I was going to say that this package is for the beginner, but the more I delved into it the more I realised that we can all learn something from this. Most internet marketers, whether they have their own products or they sell as an affiliate often use maybe one or two traffic strategies at which they are very good and they tend to ignore everything else.

Michael Cheney’s thorough review of all the options, made me think twice about my previously blinkered approach and inspired me to add two or three more threads to my marketing rope.